- When advertising agencies tell you they want something (higher quality content, long-form content, specific demographics, lean-back content, stuff that looks like tv) it’s not our job to attempt to deliver those things. In a world where the user really does get to choose, the content created to satisfy the needs and wants of viewers (not advertisers) will always reign supreme (thankfully.)
This is why big publishers are having such enormous difficulty with online video. They’re not making video for the people who watch online video: they’re making video for advertisers. And that doesn’t work.
Barack Obama Being Adorable with Adorable Children